You should consider off-line marketing as well as online.
A press release is a great way to announce a new site, a
new product or even just a new design of your website. It
will reach people who you cannot reach online, opening up
your market potential. To get the attention of the press
you need to have something that they think readers would
be interested in. Some charity work, or special events you
do have a better chance of being picked up than the new
flash logo you have designed. There are many different resources
available for helping you write and distribute your press
release. The ones we found most useful are listed below.
Free press release writing guides
- Have a clear guide on writing press releases including
a number of resources.
- Have a guide to writing email based press releases
Free press release distribution
- Offer a free news wire service and will distribute your
press release around the world
- PR Web
- Offer a free service where they submit your press release
Paid press release distribution
When looking at paid press release distribution make sure
you check exactly how many media companies the release will
be sent to. What type of media they are magazine, newspaper,
etc, and where they are based. Shop around and make sure
the company is credible. Only pay for press release distribution
if you are sure the story is news worthy.