Link Partners

A strong set on in bound links is vital to get you ranking high in the search engines. You also receive a small amount of traffic from the links themselves. To maximize your traffic, you want as many people linking to your site as possible. Trading links (having link partners) is a good way of achieving this. You give them a link on your site, and they give you a link back in return. Although you need to be careful. You shouldn't trade links with just anybody. You should trade links with sites in similar area's to you. For this site we would try and trade links with marketing related web sites. The search engines are reading more and more relevance into the content of the sites that are linking to you. Making sure your link comes with some accompanying text that relates to your site including your targeted keywords is the minimum. Having a link from a site that doesn't have anything at all to do with your site could potentially do more damage than good.

Step 1. Create your Link Partners page

First step is to create a link partners page. You need to do this as early as possible. People will be interested in the PR of you link partner page. If the page is brand new it will be PR 0 or N/A. Not many people will be interested in a PR 0 page. If you create your link partner page before submitting to the web directories then you should soon have some reasonable PR for this page. Make sure your link partner page is linked well off your home page. Take a look at our link partners page for ideas on what you should include in your page. Include requirements for link partners, a contact link and HTML code for them to add to their link partner page. If your links page is PR 3 then its fair to ask link requests to be at least PR 3.

Step 2. Create a free for all links page

Some sites won't be able to meet your minimum PR requirements for a link trade. You shouldn't ignore these sites completely as they may get good PR in the future... This step is only available to full members.

Step 3. Hit the link trade forums

There are several link trade forums, usually as a part of SEO discussions. There you can post your request for a link exchange. The link exchange forums we've found are... This step is only available to full members.

Step 4. Search for link partners

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Step 5. Link trade sites

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Step 6. Three way or Round table linking

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