Email Marketing

Email marketing has been one of the best sources of internet traffic form the beginnings of e-commerce. But with the advent of SPAM, some strong hatred has grown for email marketing techniques. Great care must be taken when conducting email marketing campaigns. This involves sending out emails to lots of people, in the hope to raise awareness, gain traffic and promote your site. If your emails are classed as SPAM you'll be in big trouble, more worrying legitimate email marketing campaigns can often be mistaken for SPAM, and your site can end up on a black list it doesn't deserve to be on. (SPAM is illegal and doing this type of marketing will result in the enforced closure of your site.)

So what is the answer? Email marketing cannot be ignored completely, there is far to much traffic and profit potential. You need to conduct your email marketing campaigns with great caution following strict guides. We'll guide you through safe methods, and what to avoid.

Step 1. Starting a mailing list

The first step is to start your own mailing list. With your own mailing list you know exactly how the email addresses have been collected and where they have come from. You'll need to install a script to handle the mailing list on your site. The script will allow you to add a form to your pages (asking for their name and email), that captures their name and email and puts them into a database. You can them contact everyone in your list at the click of a button from the scripts administration area. You can get a free mailing list script from CosmicScripts.com. It's capable of running a basic mailing list. If you want more features, and the ability to manage all your mailing lists from one central program then CosmicMailer mailing list software from CosmicPerl.com will do everything you need. Depending on what ordering system you have you'll want to get your mailing list tied in to your order form so that new customers can select to be automatically added to your mailing list. If you have a custom order form or your current system doesn't have this capability then custom script work can be ordered from CosmicPerl.com. Which ever product you choose, follow the program documentation to setup the mailing list script on your site.

Step 2. Sending your newsletter

Sending your newsletter the right way can greatly improve results... This step is only available to full members.

Step 3. E-zine advertising

Safer than buying an email list is putting an advert in an E-zine... This step is only available to full members.

Step 4. Buying lists

If you feel you need to buy email lists then you need to be very careful... This step is only available to full members.