Finding your targeted Keywords

To be able to market your site effectively you need to create a list of all the relevant keywords and phrases that relate to your page. These are the words that you think people would be searching for when they are looking for your site. If you do not have these, then you cannot effectively complete many of the marketing tasks. Such as:-

• Optimize your pages to rank well in the search engines
• Bid on appropriate keywords
• Search for relevant link partners
• Create useful site listing descriptions
• Create useful link text and descriptions
• More...

This is a big must do. Without a proper keyword list then you won't be able to put together a good internet marketing strategy. It's important that you spend a lot of time on your keyword list, and that you get it right. Now we'll give you a step by step guide on exactly what to do to get a great list.

Step 1. Thinking of your keywords

Make a list of all the words you think relate to your site. Do not go into phrases at this time. A list for a site like ours would look like:-

• marketing
• promotion
• traffic
• hits
• etc...

Step 2. Finding what people actually search

Now you need to find out what search phrases people are using that include these keywords, how often these phrases are searched, and which relate to the content of your site. Download a copy of the very useful freeware program called "Good Keywords". Open the GoodKeywords program and enter in your first keyword (in this example 'marketing'). Click 'go' and you get a list of search phrases that people use including the keyword. These are ranked by the approximate number of searches the phrase received each month. If you want a more advanced piece of keyword finding software then download a copy of Word Tracker. They offer a free trial so you can see if you think it's worth the price.

Step 3. Grabbing all the key phrases

You can pick and choose the appropriate keyword phrases from the list given, but to get the very best you need to go a step further... This step is only available to full members.

Step 4. Sorting out the list

It's important that the list is sorted correctly... This step is only available to full members.

Step 5. Removing the irrelevant phrases

If you've got some irrelevant phrases you could be in for some trouble... This step is only available to full members.

Step 6. Finished!

This step is only available to full members.